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I’d like to share the reason I do what I do: I had spent so much money going to college, that I wanted to start out  making at least 40k/annually, upon graduation, which was a year’s tuition at my University. I didn’t think it was far-fetched. My resume was on point.

I entered college as a member of Inroads, an organization which recruits and mentors high performing students out of high school, and gives them internship opportunities with some of the nation’s largest companies over the summer. During the school year, I maintained 2 internships a semester, for 3 year. In my senior year, I was a reporter on a jazz radio station, and a news anchor on a local TV station. Holding down these jobs, I still managed to graduate Magna Cum Laude, and was asked to be the student graduation speaker at Temple’s 112th Commencement exercises, in 1999. With all this under my belt, I just couldn’t accept less than 40K a year, for an entry level position. The highest paying job I was offered was 28k. I remember making the decision then, that the only way I could earn what I wanted, was to start my own business.

I started my first company, Cachelle Ink, with a $500 loan from my parents, and matched it with $500 from my savings. The first year, I made $5,000. It was not much, but it was made out of my own sweat and hard work. The second year, it doubled and the third year, it quadrupled. By year 4, we were a little over 40k. By year six, my company was making 6 figures. At age 24, I bought my first home as an investment property. At age 28, I flipped it and bought my second property. A year and a half later after living in it, I sold it and used the cash to become debt free. That same year was when the US got hit with the “Great Recession.” I blew all my savings, trying to save my business and keep my staff. Unfortunately, I lost it all but never gave up. Had that period in my Iife happened differently, I would certainly not be where I am today. I can now call my misfortune a blessing.

I needed a new start, so I packed up my life and moved to Liberia, a country on the West Coast of Africa. I felt in my spirit that I was called to give back. All those years in the US, I never really gave to a cause. I always said I would, but rarely put forth the effort. When I moved to Liberia, I started a school for orphans and dedicated my life to helping others. About 3 years later, I opened my business again, this time it was created to teach, give, and empower. The more I gave, the more my businesses grew. I now own two natural hair salons, a marketing and advertising firm, a guest house, and a Creative Arts Center. I started off self-employed, now I have a team of employees that help transform lives on a daily basis. For the first time in my life, I can now work from home in order to spend more time with my girls, while my business continues to grow by leaps and bounds. Understanding social media marketing has played a huge part in my lifestyle change. I can’t wait to share it with you!

Who is Shoana Cachelle

Shoana Cachelle is an entrepreneur, philanthropist, motivational speaker, and international photographer.

After graduating college in 1999, Cachelle’s career began to flourish as she poured her energy into establishing and developing Cachelle International, a marketing and advertising firm headquartered in Monrovia, Liberia. CI became the umbrella company for her non-profit projects, Cachelle Connection (an organization geared towards promoting and showcasing talent), Cachelle’s School Of Promise (a school for orphans), Cachelle Natural Hair & Makeup Salon (a young women’s business building initiative), and Cachelle International Creative Arts Center (a performing arts program that also provides scholarships to underprivileged children throughout Liberia). 

To add to her already crowded agenda, she also launched a Job Training Initiative (an effort geared to train young males in Business Management, Computers, Photography, and Customer Relations), a Teacher’s Training Program designed to train young men and women the fundamentals of early learning and elementary educational skills, and developed the first Creative Arts Preschool in Liberia. 

Over the last 5 years, Shoana has provided stable jobs to over 330 Liberian’s, hosted 23 creative arts camp programs for over 1000 children, trained teachers, nurtured performing artists, developed photographers, and currently has started a social media platform (My Sista’s Journey), that unites, inspires, and empowers women globally. Shoana recently starred as a lead actor in her first feature film (Providence) directed by Hollywood Director, Roger Bobb along with Van Vicker. She currently lives in both the US and Liberia and travels between the two regularly.